Google Adsense | Optimal Ad Usage and Placement

Admin Sites and Programs, Web Development

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In the equation posted inside a previous article, a website registered with Google Adsense would need to generate a profit of $274 a day in order to reach $100,000 a year. After doing the math, a steady stream of traffic consisting of about 100,000 visitors daily would make this goal achievable. Now that we understand what we need, we can focus on how to get it. In this case, how to make the most of our traffic.

According to rules of Google Adsense, a website can now display an unlimited number of banners and advertisements per page. Until recently only three were allowed. This restriction is now lifted, but only as long as the advertisements do not exceed the content of that webpage. This poses an important question: What is the optimal number of ads to place on any given webpage and where to place them?

To answer this question, various factors come into play:

  • What is the webpage used for?
  • How big is the webpage?
  • Will the ads be distracting?

These are just a few of the dozens of other things one needs to consider before blatantly throwing a bunch of banners on a page and hoping to hit it big in profits. While Google Adsense can be a tremendous source of income for any website, it should not be the only one. Advertisements should never diminish or takeaway from the quality of your website.

For the sake of this post I will be discussing only the three factors above.

What is the Webpage Used For?

Pages that preform well with advertisements include but are not limited to:

  • Home page
  • Blog pages/posts
  • Store/Shop page

The home page will typically be the first page a user will see upon visiting your site for the first time. Placing a banner ad in the header (I recommend 720×90 like the one above) will deliver maximum performance. The ideal location is in the menu navigation area.

For blog pages/posts, placing advertisements such as 300×600 in your sidebar will result in tons of impressions based on the amount of traffic your blog receives. As a user reads your post, they will stop, scroll and repeat while occasionally looking around the rest of your page for similar content. To take it a step further, you can insert the advertisement as a sticky widget so that the ad follows the scroll of the user.

Shopping pages where users can make an online purchase are probably one of the best places to drop an advertisement. This is simply because a user is already in the mindset of making a purchase and is looking for interesting, quality products. Store pages are the perfect spots for ads in all locations because everything on that page is for sale.

Google Adsense restricts users from posting advertisements on the following pages: thank you, error, log in, or exit pages.

How Big is the Webpage?

The length/size of the webpage is important because a webpage with little content and a load of advertisements will not convert well. This will cause your website to seem spammy, unreliable and unsafe. At the very least damage your websites reputation as a credible source for information.

The best idea here is to equalize the amount of content on your page with the amount of advertisements by creating ease of flow. Try not to focus on the amount of ads. All you need to worry about is targeting the optimal placements, or in other words, where the most users will view it.

Will the Ads be Distracting?

To little surprise, Google has rules about this too. “Publishers are not permitted to bring unnecessary or unnatural attention to their Google ads” according to Google. This includes flashy animations or arrows that point to the ads. Too many ads will cause readers to lose focus on content which is bad for a number of obvious reasons.

There are 8 rules regarding accidental clicks and 13 that ensure proper ad placement. Instead of listening them all out one by one, you can read about them all and what to avoid here: Ad Placement Policies

Google Adsense | Maximum Number of Ads

The maximum number of ads per page should be around 3-5 and for no reason go any higher than that. If you click around RichTrix you will find I have about three different advertisements. There is one in the header, one in the footer and, when present, one in the sidebar. Everything looks like it belongs, which is exactly what I want and how I want it to be.